Creating a More Equitable & Enjoyable Future of Work

We imagine a world where everyone’s work is meaningful. Not just financially, but intellectually, emotionally, socially, and spiritually. Where people have time to invest in their own growth, enjoy family and friends, play outdoors, and reflect on the beauty of their lives. 

The Challenge

We find ourselves at a critical turning point in the history of humanity and the planet. Rapid technological change, the looming threat of ecological disaster, a global pandemic, and growing income inequality, to name just a few of our collective challenges, are already upending life, business, and society as we know it. 

In this context, liberating human potential at scale is not just a nice thing to do, it is imperative.

Our challenge is to rapidly evolve an educational and economic system so that it provides a more equitable and capable civilization in the midst of a historic transition. In order to create real transformation, we must first ask questions about what those systems are meant to accomplish, who they serve, and what kind of civilization they perpetuate.

We Aim to Create 30 Million Good Jobs Across America Over the Next Decade

Small businesses exist everywhere, from major metropolitan areas to small rural towns. If the 30 million small businesses in this country created just one new high quality, good paying job, on average, we could rebuild the middle class.

We are tackling this ambitious goal by focusing on three key activities:

Inclusive Economies

We perform systems research to identify targeted leverage points for structural economic change, predict potential unintended consequences, & work with a coalition of partners to improve collective impact.


We work with creative partners to create media and immersive experiences that build support among business leaders for a more equitable & enjoyable workplace.

Small Business

We work directly with women and minority-owned small businesses to help them grow and reinvent the employer / employee relationship.

About Jen

Jennifer Gresham has helped hundreds of people around the world find greater fulfillment and financial success as a high performance coach and business strategist. She founded Work for Humanity to help people see the future as an invitation to create a better human experience of work, rather than a dire problem to solve.

This simple shift in mindset challenges every single one of us to become part of the solution. Indeed, building a future of work that serves us under these dynamic conditions will require nearly everyone’s contribution. 

Prior to her coaching, Gresham spent 16 years in the U.S. Air Force as a scientist and an officer. She is the former Assistant Chief Scientist of the Human Performance Wing for the Air Force Research Laboratory, where she helped lead a $100M research portfolio spanning the fields of biology, psychology, and technology.

During her military career, she also taught college chemistry, served as a program manager for the Surface & Interfacial Science and Biophysical Mechanisms programs at the Air Force Office of Scientific Research, and led Corporate Communications for the Air Force Research Laboratory.

Gresham is a graduate of the U.S. Air Force Academy and received her Ph.D. in biochemistry from the University of Maryland. She was awarded the Air Force Research and Development Scientist of the Year in 2008 and is the author of several publications on human performance augmentation.


Creating the future of work will require discussion, debate, experimentation, and collaboration among stakeholders. We are seeking allies and partners who want to join us in developing creative, collaborative solutions.

If you are interested in playing a role in Work for Humanity or would like to make us aware of your current efforts in this space as part of our systems approach, please contact me using the form below.